Personal Branding

http://hbr.org/video/2363457152001/take-control-of-your-personal-brand

Who are you in your specific environments? A parent, a friend, a co-worker, a manager. Each time of the day you fulfill a different role.
How do the other’s see you? Do your kids see you as a parent, or as a friend? Do your co-workers see you as a hard worker, or as a specialist who knows what (s)he’s talking about? And do your employees see you as a co-worker, or as their leader?
Watch this very useful video by Harvard Business Review about Personal Branding

ASTONISH ME!

I enjoyed reading Paul Arden’s “It’s not how good you are, it’s how good you want to be”, lots of little lessons I learnt from it, and this was the most triking one. Back then, I printed it out and hung it over my desk at work. Last month, I showed it to the 500 freshmen of my ‘old’ university.

Story telling, personifying and no products featured

Great video by P&G where they tell the story of how moms support their kids in growing up and grow to being Olympic athletes.
The story shows that moms are enabled to be there for their kids, because of P&G.
Great marketing!

What’s happening in marketing land in 2014?

great infographic by Offerpop

Crowd funding teaches us about language!

A recent study from researchers at Georgia Institute of Technology found that the language used in Kickstarter campaigns affected the likelihood of a project meeting its funding goal. The study analyzed more than 45,000 Kickstarter efforts and found that certain phrases were often linked with successful campaigns.

Could we use this knowledge in marketing?

Why do we enjoy work so much??

At work ou get instant feedback and, oftentimes, instant gratification in the form of raises, promotions, new contracts, or general approbation.

The arc of family life is different. In the moment, it can be banal, boring, or discouraging.

Read more to find out how it works 🙂

Up for a new job? Where to go?!

Having a wide variety of employers can make workers seem well-rounded, but too much moving around can also make them appear less desirable, new research shows.

So, how do you do decide if you’re going to leave your company or not?