Personal Branding

Who are you in your specific environments? A parent, a friend, a co-worker, a manager. Each time of the day you fulfill a different role.
How do the other’s see you? Do your kids see you as a parent, or as a friend? Do your co-workers see you as a hard worker, or as a specialist who knows what (s)he’s talking about? And do your employees see you as a co-worker, or as their leader?
Watch this very useful video by Harvard Business Review about Personal Branding


I enjoyed reading Paul Arden’s “It’s not how good you are, it’s how good you want to be”, lots of little lessons I learnt from it, and this was the most triking one. Back then, I printed it out and hung it over my desk at work. Last month, I showed it to the 500 freshmen of my ‘old’ university.