Crowd funding teaches us about language!

Crowd funding teaches us about language!

A recent study from researchers at Georgia Institute of Technology found that the language used in Kickstarter campaigns affected the likelihood of a project meeting its funding goal. The study analyzed more than 45,000 Kickstarter efforts and found that certain phrases were often linked with successful campaigns.

Could we use this knowledge in marketing?

Published by Haaike Braakhuis

Marketing professional in the international IT industry with a strong focus on results as well as team development

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