Taking decisions (Ted Talk)

Taking decisions (Ted Talk)

Why are we convinced that “sizing up” at our favorite burger joint is a good idea, even when we’re not that hungry?

Why are our phone lists cluttered with numbers we never call?

Dan Ariely, behavioral economist, has based his career on figuring out the answers to these questions, and in his bestselling book Predictably Irrational  (re-released in expanded form in May 2009), he describes many unorthodox and often downright odd experiments used in the quest to answer this question.