Crowd funding teaches us about language!

Crowd funding teaches us about language! A recent study from researchers at Georgia Institute of Technology found that the language used in Kickstarter campaigns affected the likelihood of a project meeting its funding goal. The study analyzed more than 45,000 Kickstarter efforts and found that certain phrases were often linked with successful campaigns. Could weContinue reading “Crowd funding teaches us about language!”

Taking decisions (Ted Talk)

Taking decisions (Ted Talk) Why are we convinced that “sizing up” at our favorite burger joint is a good idea, even when we’re not that hungry? Why are our phone lists cluttered with numbers we never call? Dan Ariely, behavioral economist, has based his career on figuring out the answers to these questions, and inContinue reading “Taking decisions (Ted Talk)”