I enjoyed reading Paul Arden’s “It’s not how good you are, it’s how good you want to be”, lots of little lessons I learnt from it, and this was the most triking one. Back then, I printed it out and hung it over my desk at work. Last month, I showed it to the 500 freshmen of my ‘old’ university.

Crowd funding teaches us about language!

A recent study from researchers at Georgia Institute of Technology found that the language used in Kickstarter campaigns affected the likelihood of a project meeting its funding goal. The study analyzed more than 45,000 Kickstarter efforts and found that certain phrases were often linked with successful campaigns.

Could we use this knowledge in marketing?

Taking decisions (Ted Talk)

Why are we convinced that “sizing up” at our favorite burger joint is a good idea, even when we’re not that hungry?

Why are our phone lists cluttered with numbers we never call?

Dan Ariely, behavioral economist, has based his career on figuring out the answers to these questions, and in his bestselling book Predictably Irrational  (re-released in expanded form in May 2009), he describes many unorthodox and often downright odd experiments used in the quest to answer this question.